Together We Power Potential

At RethinkFirst, we're on a mission to empower individuals and organizations to reach their potential by providing them with the behavioral health tools, solutions and support they need to build healthier, happier and more fulfilling lives.

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Our Story

RethinkFirst was founded in 2007 with a simple goal of providing scalable autism treatment training tools and
caregiver support to an underserved population in need.

In 2010, we launched our first solution – a full suite of special needs and behavior management offerings to support the K-12 education industry and quickly expanded with our Employer and Provider solutions to help the entire ecosystem providing support to the autism and developmental disability community.

We were excited and humbled by the overwhelming response and support from our customers and the people that they serve but also realized that the need for behavioral health support goes far beyond individuals with formal diagnosis.

From teens struggling with depression or substance abuse or just learning how to cope with growing up, to adults dealing with anxiety, sleep disorders and more, we realized that so many had challenges – and that barriers of stigma, access and cost associated were preventing so many from living the healthy, happy and fulfilling lives that they aspired to.

We evolved our mission to transform the behavioral health landscape and to inspire and empower all individuals with behavioral health challenges and those who support them and once again expanding our offerings to include new wellness and mental health support to support children and adults in their daily lives.

Today, we’re proud to be a team of over 350 people working to support over 2,000 customers across the world as we work together to support our communities and help every individual reach their potential.

Our job is to create the communities of support that people need to make significant progress with their health and to put the tools in the hands of ordinary people doing extraordinary things every single day. Clinicians, parents and caregivers, educators, employers and people, that work to bring out the absolute best in the lives they touch.

RethinkFirst’s cloud-based enterprise software platforms and evidence-based protocols are transforming society’s understanding of behavioral health and wellness by creating communities of support and helping everyone reach their fullest potential. Whether it’s the learning goal of a student, outcome of a patient, meditation-routine of an employee, or growth-strategy of a clinic, our expert solutions bridge the behavioral health gap between need and exceed.


Unique Content Offerings


Fortune 100 Companies


Largest School Districts


Active Clients


Clinical Data Sets Collected Annually

RethinkFirst Our Values and Culture
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Our Values and Culture

RethinkFirst’s values are defined and driven by our people, a key component to our success and part of what makes Rethink a great place to work.

In The News

NEW YORK, March 23, 2023 /PRNewswire/ — RethinkEd, a pioneering EdTech platform powering the potential of educators and students...
NEW YORK, March 7, 2023 /PRNewswire/ — RethinkFirst, a global behavioral health technology company offering industry leading software...
NEW YORK, Dec. 8, 2022 /PRNewswire/ — RethinkCare, the leading global behavioral and mental health platform for employers...
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We’re Always Better When We’re Working Together

Welcome to a supportive community of people that care, working together we can help everyone live their healthiest, happiest, most fulfilling life.