Together We Power Potential

At RethinkFirst, we're on a mission to empower individuals and organizations to reach their fullest potential by providing them with the behavioral health tools, solutions and support they need to build healthier, happier and more fulfilling lives.

Rethink teams at Halloween and various events

Our Story

RethinkFirst was founded in 2007 with a mission to provide scalable, evidence-based autism treatment training tools and caregiver supports to an underserved population. In 2010, Rethink launched its first solution, a suite of special needs and behavior management offerings, to support K-12 education. Over time, we expanded our offerings to support the entire behavioral health community by adding solutions in the employer, provider, and payor industries.

Today, we’re proud to have almost 500 team members working to support over 2,000 customers worldwide as we work together to support our communities and help every individual reach their potential.

Over the past fifteen years, RethinkFirst’s mission has evolved to transform the behavioral health landscape by inspiring and empowering all individuals with behavioral health challenges and those who support them. We continue to focus on the future of transforming behavioral health through data science, analytics, and enabling value-based care. With patent-pending solutions and the largest published ASD dataset, RethinkFirst can focus on improving outcomes and having a positive impact on the millions of lives it supports.

Video still of video with Rethink CEO, Daniel Etra
Play Video

RethinkFirst: Setting a new standard for the behavioral health industry.

Our History

Timeline of RethinkFirst 2010-2023: RethinkEd, RethinkCare, RethinkBH, Vizzle and RethinkFutures
Timeline of RethinkFirst 2010-2023: RethinkEd, RethinkCare, RethinkBH, Vizzle and RethinkFutures
RethinkFirst Our Values and Culture
Play Video about RethinkFirst Our Values and Culture

Our Values and Culture

RethinkFirst’s values are defined and driven by our people, a key component to our success and part of what makes Rethink a great place to work.

In The News

NEW YORK, May 9, 2023 – RethinkFirst, the leading software and solutions provider in behavioral...

What: NEW YORK – October 19, 2023 – RethinkFirst, the leading SaaS and solutions provider...

NEW YORK – October 10, 2023 – Symptoms of poor mental health—including emotions like anxiety,...

Woman and African American man holding sparklers on city roof

We’re Always Better When We’re Working Together

Welcome to a supportive community of people that care, working together we can help everyone live their healthiest, happiest, most fulfilling life.