Eric Masters Headshot

Eric Masters

CMO

It’s important to me to work for a company that helps people and makes the world a better place. I’m grateful to be a part of Rethink where we’re having such a tremendous impact and have the potential to do so much more.
rethink mark

Prior to joining Rethink, Masters served as the CMO of IO Education, a SaaS based solution providing assessments and tools to the K-12 education market and as the Vice President of Marketing for Relias Learning, the leading SaaS platform in post-acute healthcare training and education. Before his B2B SaaS career, Masters spent 10 years in marketing at The Coca-Cola Company in a variety of brand management and marketing roles. Masters received his MBA from the Wharton School at the University of Pennsylvania and an undergraduate degree in Finance and Economics from Drexel University.

Fun Fact: Aside from my wedding day and the birth of my two children, February 4, 2018 is one of the greatest days of my life as I was in attendance with my son to witness the Philadelphia Eagles win their first Super Bowl (note that as a true Eagles fan, I did my part, smuggling my lucky chicken wings through the airport to eat in line pre-game at the Metrodome)!